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Insights

Opening a restaurant: your brand checklist

Plan the identity, storefront, packaging and digital touchpoints before opening day.

Start with the identity

The sign, menu and packaging all depend on the logo, colours and graphic system. Agree on this direction first so later production stays consistent.

Plan backwards from opening

Design approval, material sourcing, fabrication, installation and website development each need time. Set a project-specific schedule with suppliers rather than relying on a universal lead time.

Connect the first impressions

Customers first see the facade, then the menu and the packaging they take home. Carry the same visual language into your website and social channels.